These 4 ingredients we have covered so far are vital to brand development, but there is a 5th ingredient that needs to be mentioned as well: A chef (aka, guide, shepherd) to help work through the process of brand development. That would be us, Brand Shepherd. Having a chef to guide brand development is obviously important from an expertise level. Brand and business stakeholders use experts for anything, from HVAC service to CPAs to facility maintenance and, yes, brand development. Yet a guide is also important because having a mind from outside the brand will give the development process the perspective it needs to be successful.