We are convinced that the most innovative energy in any business vertical today is Agriculture.

It’s hard to name a more important business than our food chain. And from our perspective, every aspect of Ag is ripe for disruption.

In this context, we were eager to join the new Tennessee AgTech Mentor Network and begin mentoring Ag startups.

We had already spent 2019 and 2020 as a mentor partner with the Knoxville Entrepreneur Center (KEC), and when they were named as the Hub for the new Network, we volunteered immediately.

This is because Ag brands have been part of our brand-building work for many years, and we are eager to see innovative and inventive energy in growing, farming, livestock, regenerative soil, farm jobs, and much, much more.

Our work began right away with Eden Concepts, and the exciting work they are doing.

It’s also of personal interest.

Daniel Crask, Brand Shepherd’s managing partner said, “It’s exciting to be part of it in some way as co-owner of an agency that helps these brands develop and sell. My Crask grandparents were farmers and all of this work makes me appreciate their hard work, and feel connected to the long line of Crask farmers in Southern Illinois through the years.”

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