Products are needy.
Product manufacturers need branding help like no other business because products require an expert generalist to navigate procurement and customers alike.
Have you ever thought about how much your products need a guide for their branding?
- Product packaging for in-store and digital shelves.
- A website that is easy for the product buyers – procurement and consumers alike – is a must, as are the product videos and photos that place your product in the minds of your buyer.
- Social media sharables might be appropriate for the product too.
- Don’t forget printed sales materials, too. Tried-and-trusted sell sheets and brochures are still powerful leave-behinds. You can’t leave a presentation on the desk of every buyer you meet.
Each part is a spoke on a wheel of needs, and of the product is to be lasting in the market, absolute total consistency is required everywhere it is experienced.
This is why we believe every brand needs a shepherd, a Brand Shepherd.