Products are needy.
Digital products, tangible products, productized services: Brands that make products need guidance help like no other niche because products require product experts to navigate the many twists and turns that come along the journey of product development.
Have you ever thought about how much your products need a guide for their branding?
- Digital products need a UX pro from the very start, then throughout production, launch, and through the life of the product.
- Tangible product packaging requires true pros who create for in-store and digital shelves.
- All products require a website that is easy for the product buyers – procurement and consumers alike – as are the product videos and photos that place your product in the minds of your buyer.
- And any product worthy of a user’s attention starts with its brand identity, which is way more than just a logo.
Each part is a spoke on a wheel of needs, and if the product is to be the best-in-class, then absolute total consistency is required at every point in the process.
This is why we believe every brand needs a shepherd, a Brand Shepherd.