Related to our pivot was the big change in the process when it comes to UI and UX as it relates to digital product development and websites.
We had been using a developer-led process where we would work with a brand’s dev team or one of our own, and have the dev team inform our process so that when the build-out began, they were on familiar territory.
The problem with that process is that by pivoting to embrace our product expertise, we needed to reverse course and lead the process ourselves, which involved finding devs that work with our process, not the other way around.
So in 2019, we took a hard look at the process we saw was successful, along with the tools to do the work, and created a process that has yielded great work, efficient processes, and an overall happy product team.
We will do a separate post about the tools and processes we are currently using for product and website-related UI and UX, but it is only possible because 2019 is when we owned the process completely.
While Brand Shepherd still has longtime teammates in Kentucky and Ohio, we moved our main center of operations to East Tennessee in 2019, which was a dream come true for co-owners Andrea and Dan Crask.
Tennessee is one of the most business-friendly states where a business can call “home,” and we are elated to be here.
Without hesitation, we immediately became members of the Knoxville and Blount County Chambers of Commerce, as we have always believed in the value a well-run Chamber provides to all involved.
And now we begin laying roots in East Tennessee just like we did in Ohio for the first 13 years of our existence. We could not be more thrilled to help new-to-us brands thrive.
Normally, any given year provides a single big achievement, and it’s not uncommon for a year to simply be good because we were more profitable than the previous year.
So for a year to have three huge parts to it, plus growth in revenue and client base, and to see our clients’ revenue and overall growth expand too – well, that’s just exceptional.
Thank you, thank you, thank you to all who entrust Brand Shepherd with your brand!