Like all other CVBs, the Morgan County, CVB produces visitor guides each year, but they lacked branded consistency over the years. We were very excited to take our work and flesh it out for a visitor guide. We took everything we had previously created, and created a booklet that feels and looks like it’s part of the Morgan County, Ohio brand family.
When the Morgan County, Ohio CVB decided that quality, strategic tourism branding was key to putting “feet on the street” and “heads in beds” (CVB lingo) they hired Brand Shepherd to work through the initial phase of developing their new tag line and brand identity. Brand Shepherd developed both the new tag line and brand identity after spending a weekend in Morgan County, Ohio to take in the sites, vibe, and feel of the location. Working with the CVB Board was a real pleasure – such a interactive group of business owners eager to brainstorm, learn, and teach us a thing or two about the area. We created a lot more than just the brand identity – check out our website design portfolio, print portfolio, as well as Morgan County, Ohio CVB’s story.
The Herd