Packaging Design

Wild Berry Incense is the maker of premium hand-crafted incense, and is based out of Oxford, Ohio. Their incense sticks are normally sold in their trademark jars on a tiered POP, with the sticks exposed to air so that where ever they are sold customers know that Wild Berry Incense is for sale – it’s branding through the nose! However in some cases Wild Berry Incense is sold in pre-packaged sleeves of 15 sticks. After having crafted the Walmart® exclusive Happy Home Incense packaging for Wild Berry, Brand Shepherd was hired to create a line of packaging that could have a cozy look and feel while leaving room for versioning. Brand Shepherd set out to design a master SKU that met these criteria, and then we art directed a photo shoot for the face panel hero shot. Once everything came together we then worked on the 24 different fragrances/SKUs that made up the pre-pack line from Wild Berry. The end result is a family of products that look incredible on shelf. Each variation stays true to the family brand aesthetic, but also has its own area atop each sleeve to instantly communicate to the customer what the fragrance is. The folks at Wild Berry Incense couldn’t happier with the results, and neither could we.

Ladder Bolos™ is Driveway Games’ innovate take on the popular backyard bolo tossing game. We created a simple wrap for packaging that wraps around the carrying case. It uses less materials, and shows the consumer one of the selling points, the case, from the start.