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Driveway Games

By Brand Shepherd | Published June 26th, 2011

Driveway Games’ website has gone through several iterations that we have been part of. They approached us when they realized that their website had been developed using Flash®, which puts a stranglehold on SEO. They thought the design was great, but needed to be able to quickly add new products, and use it as a better tool for B2B sales. We refreshed the design of the site by making small refinements, but the big task was rebuilding the website on WordPress. We created a website that the ownership would quickly update as new products were released.

Visit the site now:  DrivewayGames.com

In 2011 we saw synergies between a Brand Shepherd partner in e-commerce, Snow Commerce, and Driveway Games. Over lunch we made introductions, and an idea was launched. The bottom line is that the website was redeveloped for the Magento e-commerce platform, all while maintaining the design aesthetic for brand consistency. This change allows Driveway Games to partner with us for branding, and Snow Commerce for e-commerce strategy and implementation.

It’s a fantastic trio of businesses working toward the same goal. It also speaks to the flexibility of the two open-source web platforms Brand Shepherd designs for: WordPress and Magento. With a savvy group of developers, the front-end of Driveway Games’ website remained consistent during each transition, yet the back-end of their sales tool was altered and refined so as to help Driveway Games’ bottom line.

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Dinovite Website

By Brand Shepherd | Published May 30th, 2011
Visit the site:  Dinovite.com

Dinovite has been with us from the start, and we enjoy love working on their stuff. When Brand Shepherd had sufficient e-commerce website design experience using Magento under our belt, we approached Dinovite about refreshing (not redesigning) their website. They graciously allowed us to pitch our vision of a refreshed Dinovite.com, and from that pitch we realized we had the same brand-integrated vision for the site. Work began on creating a website that, for the most part, wasn’t a design overhaul, yet it made subtle changes that would improve the user experience, and add in a few new features, too.

We don’t want to give away too much of the process that went into the project, but a few highlights are:  Integrating image sliders at strategic and helpful places on important pages, Creating a large dynamic footer that showed recent tweets and articles, integrating more social media onto every page, creating the new Articles section, and refining the layout to make for a better user experience.

It’s worth noting that this website blends both Magento and WordPress. We use Magento for all pages related to e-commerce, and WordPress for the new Articles section. Both platforms carry a heavy load of information, but both are very easy to access and maintain for Dinovite. Our development partners did a great job of meshing Magento and WordPress together so that users don’t even notice when going between platforms.

The end result is a new website for Dinovite that informs, sells, and has lots of room for growth.

[Be sure to check out our Dinovite story, too!]

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Frosthawk Website

By Brand Shepherd | Published May 30th, 2011

Frosthawk takes the RPG community to a new level by offering all the stuff that they use and value in one place. Frosthawk Games has a few components to it: It’s part e-commerce store, part online forum, part blog, and part product information resources. Brand Shepherd started this project by creating a new brand identity from scratch. We the set out to find the best e-commerce platform, and when we learned that the “suggested products” feature was a must, Magento became the go-to platform to develop the site. The nice thing about designing for Magento is that it allows us to flesh out the branding across all the different plugins. We used Magento plugs for blogging and online forums features. That way Frosthawk ownership could manage product sales and inventory, blog, and contribute/moderate the online community forum all under one roof.

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e-Commerce Site for Dept 229

By Brand Shepherd | Published November 30th, 2010

Some projects have a back story worth telling; this is one of those projects.

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