logo design

Junior Bean Bag Toss Game™ is one of Driveway Games’ many outdoor games. It is the traditional cornhole/corntoss/bags game, but with the innovation Driveway Games typically puts into all of their games. This game has been sized specifically for children to play, even with smaller bean bags to toss. As is the case with all of the consumer product brand logos we create for them, our goal was to create an identity that was unique to the Driveway Games family of brands, as well as one that stands out among the competitors.

Service Management Assist (SMA) is the business we average consumers never hear about. They are the support behind the support, in a matter of words. They develop support programs and solutions for facility managers and management teams. We created their brand identity as part of creating their new website – built on WordPress – and the request was to create an identity that communicated a few of their key attributes such as stability, strong character, simplicity, and had a touch of “green” as a nod to the wave of “green” practices and solutions in facility management today. They are really happy with both this identity and their website.

ScoreTower® is a unique product that is used to keep track of scores for outdoor games such as bocce ball, washers, cornhole/bags, and lawn-darts…to name a few. When Backyard Scoreboards, owners of the ScoreTower brand, needed new consumer packaging they hired Brand Shepherd to create it, and that included crafting a brand identity that remained consistent with what they had been selling with for several years. We took their existing brand identity, explored variations of it, and in the end Backyard Scoreboards opted to utilize as much consistency as possible with their existing brand equity by choosing this identity. We had a lot of fun creating this and the other options. Take a look at their products.