Driveway Games’ website has gone through several iterations that we have been part of. They approached us when they realized that their website had been developed using Flash®, which puts a stranglehold on SEO. They thought the design was great, but needed to be able to quickly add new products, and use it as a better tool for B2B sales. We refreshed the design of the site by making small refinements, but the big task was rebuilding the website on WordPress. We created a website that the ownership would quickly update as new products were released.
Visit the site now: DrivewayGames.com
In 2011 we saw synergies between a Brand Shepherd partner in e-commerce, Snow Commerce, and Driveway Games. Over lunch we made introductions, and an idea was launched. The bottom line is that the website was redeveloped for the Magento e-commerce platform, all while maintaining the design aesthetic for brand consistency. This change allows Driveway Games to partner with us for branding, and Snow Commerce for e-commerce strategy and implementation.
It’s a fantastic trio of businesses working toward the same goal. It also speaks to the flexibility of the two open-source web platforms Brand Shepherd designs for: WordPress and Magento. With a savvy group of developers, the front-end of Driveway Games’ website remained consistent during each transition, yet the back-end of their sales tool was altered and refined so as to help Driveway Games’ bottom line.
The Herd