Our work on the Ross-Chillicothe, Ohio CVB brand has extended to three visitor guides, and this is 2010′s guide. Before designing it we visited several travel pavilions (rest areas) along interstates in Ohio, Kentucky, and Indiana to see what the competition looked like. Our simple, airy design was the direct result of that research. Everyone else is trying to pack 5,000 things-to-do onto a cover instead of letting the brand breathe, and letting natural curiosity do its thing.
The Herd