iScoreTower is the app brand name for Backyard Games’ line of mobile apps that help game player keep score by using their mobile devices. The iScoreTower brand is the digital version of the ScoreTower brand of which we created an identity and consumer packaging for previously. The iScoreTower brand identity will be used as a brand umbrella of sorts for all kinds of mobile apps.
Junior Bean Bag Toss Game™ is one of Driveway Games’ many outdoor games. It is the traditional cornhole/corntoss/bags game, but with the innovation Driveway Games typically puts into all of their games. This game has been sized specifically for children to play, even with smaller bean bags to toss. As is the case with all of the consumer product brand logos we create for them, our goal was to create an identity that was unique to the Driveway Games family of brands, as well as one that stands out among the competitors.
Ladder Bolos Game™ is one of Driveway Games’ many outdoor games. It is the traditional backyard game, but with the innovation Driveway Games typically puts into all of their games. As is the case with all of the consumer product brand logos we create for them, our goal was to create an identity that was unique to the Driveway Games family of brands, as well as one that stands out among the competitors.
Washoooes™ is one of Driveway Games’ many outdoor games. It is the traditional washer-toss game, but with the innovation Driveway Games typically puts into all of their games. As is the case with all of the consumer product brand logos we create for them, our goal was to create an identity that was unique to the Driveway Games family of brands, as well as one that stands out among the competitors.
Frosthawk Games is an online retailer and community facilitator for the RPG community. They hired Brand Shepherd to help realize their dreams and goals for the new business. We created this brand identity from scratch, and then went on to flesh it out on their e-commerce website.
Service Management Assist (SMA) is the business we average consumers never hear about. They are the support behind the support, in a matter of words. They develop support programs and solutions for facility managers and management teams. We created their brand identity as part of creating their new website – built on WordPress – and the request was to create an identity that communicated a few of their key attributes such as stability, strong character, simplicity, and had a touch of “green” as a nod to the wave of “green” practices and solutions in facility management today. They are really happy with both this identity and their website.
When the Morgan County, Ohio CVB decided that quality, strategic tourism branding was key to putting “feet on the street” and “heads in beds” (CVB lingo) they hired Brand Shepherd to work through the initial phase of developing their new tag line and brand identity. Brand Shepherd developed both the new tag line and brand identity after spending a weekend in Morgan County, Ohio to take in the sites, vibe, and feel of the location. Working with the CVB Board was a real pleasure – such a interactive group of business owners eager to brainstorm, learn, and teach us a thing or two about the area. We created a lot more than just the brand identity – check out our website design portfolio, print portfolio, as well as Morgan County, Ohio CVB’s story.
ScoreTower® is a unique product that is used to keep track of scores for outdoor games such as bocce ball, washers, cornhole/bags, and lawn-darts…to name a few. When Backyard Scoreboards, owners of the ScoreTower brand, needed new consumer packaging they hired Brand Shepherd to create it, and that included crafting a brand identity that remained consistent with what they had been selling with for several years. We took their existing brand identity, explored variations of it, and in the end Backyard Scoreboards opted to utilize as much consistency as possible with their existing brand equity by choosing this identity. We had a lot of fun creating this and the other options. Take a look at their products.
MilitaryRideShare.com helps military men and women coordinate ride sharing when they’re heading in the same direction. It’s a wonderful concept that just needed a little attention paid to the logo, which we were honored to work on.
