Morgan County, Ohi...
Like all other CVBs, the Morgan County, CVB produces visitor guides each year, but they lacked branded consistency over the years. We were very excited to take our work and flesh it out for a visitor guide. We took everything we had previously created, and created a booklet that feels and looks like it’s part…
North Central Cycl...
It was a trifecta of branding projects: North Central Cyclery hired Brand Shepherd to design their new website, new van graphics, and new business cards. The key to business cards these days is to be consistent with your branding, and use the space appropriately for your industry. Just because you can print on both sides…
North Central Cycl...
In tandem with their new website and business cards that we designed, North Central Cyclery hired Brand Shepherd to design a few options for graphics on the van they take to races, shows, events, etc. We created 3 options, 1 of which is shown below, and execution of the chosen design was handled by a…
Business Card with...
The jury is still out as to whether QR Codes (aka, 2D Codes) will be the bridge between print, mobile and the internet. What can say is this: More and more people are using their smart phones (and some tablets) to scan QR Codes for information about that which they are interested in. In this…
Turning Point Mark...
Turning Point Marketing hired Brand Shepherd to design a simple, yet thoroughly informative, sell sheet that would look sharp when printed, but provided in a final file size that could be easily emailed. What we created was a sell sheet that is totally consistent with Turning Point Marketing’s other branded touch points, and can also…
Chillicothe CVB Vi...
Our work on the Ross-Chillicothe, Ohio CVB brand has extended to three visitor guides, and this is 2010′s guide. Before designing it we visited several travel pavilions (rest areas) along interstates in Ohio, Kentucky, and Indiana to see what the competition looked like. Our simple, airy design was the direct result of that research. Everyone…
EZpay Brochure
After creating the EZpay brand identity, we set our sights on creating the various sales tools that would be used to tell the EZpay story. First up was a simple tri-fold brochure.
DonorDrive Sales F...
The goal of designing a sales folder for Global Cloud’s DonorDrive™ product was simple: Tell the DonorDrive story in a printed folder that served as a sales piece and leave behind. Consistency to the DonorDrive web site and other sales literature were key objectives, and the end result is a sales piece that is quite…
Global Cloud Sell ...
As part of their web site redesign, Global Cloud asked us to take their new web layout to a printed format in the form of sell sheets for each of their 4 core services. The emphasis was on consistency to the new site design, as well as creating these sell sheets as items that could…


The Herd