Brand Identity

DG Classics Brand ...

Driveway Games has a wide spectrum of innovative games that they have developed with unique selling propositions. Adding to that line up are the DG Classics, a line of simple, traditional backyard games that have been enjoyed for years. We set out to create a kind of brand identity for this line of products that…

Corntoss Bean Bag ...

Driveway Games has a family of Corntoss Bean Bag Games in their line of outdoor games. Not content with simply selling the kind of game found everywhere, Drive Way Games set out to innovate in how these games are created – from plastics to wood, to light up versions, and travel versions. Our job has…

Junior Bean Bag To...

Junior Bean Bag Toss Game™ is one of Driveway Games’ many outdoor games. It is the traditional cornhole/corntoss/bags game, but with the innovation Driveway Games typically puts into all of their games. This game has been sized specifically for children to play, even with smaller bean bags to toss. As is the case with all…

Advanced Bodywork

Advanced Bodywork™ is a small business specializing in “dynamic therapy for pain relief.” Specifically, utilizing the Bowenwork method of addressing pain. The existing brand identity was lacking the feel and professionalism that the services offered truly provide. We created a variety of identity options, and one was chosen to refine. We opted to use part…

SMA Brand Identity

Service Management Assist (SMA) is the business we average consumers never hear about. They are the support behind the support, in a matter of words. They develop support programs and solutions for facility managers and management teams. We created their brand identity as part of creating their new website – built on WordPress – and…

Morgan County, Ohi...

When the Morgan County, Ohio CVB decided that quality, strategic tourism branding was key to putting “feet on the street” and “heads in beds” (CVB lingo) they hired Brand Shepherd to work through the initial phase of developing their new tag line and brand identity. Brand Shepherd developed both the new tag line and brand…

ScoreTower® Brand...

ScoreTower® is a unique product that is used to keep track of scores for outdoor games such as bocce ball, washers, cornhole/bags, and lawn-darts…to name a few. When Backyard Scoreboards, owners of the ScoreTower brand, needed new consumer packaging they hired Brand Shepherd to create it, and that included crafting a brand identity that remained…

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