When we had the new Morgan County, Ohio CVB identity and tag line in place we created a visual context for them by creating a series of full page print ads. This gave us the canvas to create both a visual style to run with for everything else, and something practical that the CVB could use when needed. Check out the full brand story for Morgan County here.
This full page ad is just the tip of a massive iceberg of ads we created for the Ross-Chillicothe Ohio CVB over the 3+ years we worked on developing their brand. We created dozens of display advertisements that ran in such publications as Reader’s Digest, Ohio Magazine, Over The Back Fence, and many more. In each ad we ensured brand consistency with visuals, message and tone. The result is that the Ross-Chillicothe CVB brand is among Ohio’s strongest, most mature destination brands.
We created an ad to showcase all that Chillicothe has to offer for sports events. We designed this ad from scratch, including coming up with the unique headline to communicate the area’s core value proposition.
We created a series of outdoor signs for Breaking Ground as part of their messaging campaign on how to become a new home owner. The example below is of a billboard, but we also designed for transit signage and on-site signs.
The Herd