Blog

Visit the website right now:  VisitMorganCountyOhio.com

The Morgan County, Ohio CVB website is one spoke in a wheel of branding projects they hired Brand Shepherd to create and manage. The branding initiatives began by spending several days in Morgan County, Ohio, getting to know the sites, attractions, scenery, and people. From that we created their new brand identity. Out of the brand identity we created several key branded tools to help attract people to the area for visits, one of which is a new website.

The website’s look, feel, and aesthetic were born directly out of the initial branding exercises we went through to figure what the Morgan County, Ohio brand looked and felt like. Brand Shepherd designed 3 initial home page concepts, each a different take on the core branding, and from those 3 one was chosen to create the website from.

We designed and built the website for WordPress. This allows the CVB to use their time and money very efficiently – they can posts events on an integrated events calendar, create pages for specific attractions, and make it super easy for guests to interact with the CVB. We designed a website that accomplishes two goals. First, it continues to build and reinforce the brand we initially established. Second, it is a beautiful user experience that doesn’t nest information guests want in hard-to-find places. The end

Visit the website right now:  NaCPA.com

Na & Associates CPA has trusted Brand Shepherd with their branding for several years, and when it came time to update their website we were honored to work with this fine organization again. This website presented us an opportunity to work with a company Na CPA had hired some years previously to help generate and manage content specific to CPAs. It became clear that using one of this third-party business’s website layouts would be the most cost-efficient approach for Na CPA. Brand Shepherd’s job would be to take the stock layout, and brand it so that every touch point maintained the branding we had previously worked hard to establish. The final result is a website that really helps the Na CPA brand go to a new level of professionalism. There are no other CPAs in their competitive market who have a website like Na CPA – it stands head and shoulders above the competition.

Visit the website right now:  NorthCentralCyclery.com

North Central Cyclery (NCC) has been gracious to hire Brand Shepherd for various projects, and over the years we built up enough trust for them to hire us to recreate their website. NCC’s vision for the site was to take it from it’s previously static information state, into a more dynamic information place where each day you visited the website you would encounter new information about cycling. Their branding has been beautiful from the beginning, so our job was simply to continue applying it to a new website that felt as wide-open as the prairies of north-central Illinois, where they are based. We designed and developed the new website for WordPress, and now NCC can post updates daily and integrate those posts with their social media. They still have the static information pages that customers want, but they also have a new website that has become a destination for cycling enthusiasts.

The SMA website is a classic example of a business – in this case, a B2B business – that needed a simple website where they could update information on the fly, and not have to contact a web designer or developer for every little need. Enter Brand Shepherd’s WordPress savvy and experience. We started by creating a refreshed brand identity, and then took the style (colors, fonts, etc.) from that new logo, and applied it to the new SMA website. We developed the website on WordPress so SMA can post upcoming seminars, press releases, and new services in minutes. Brand Shepherd remins involved in the site now and then to create branded home page slides that speak about their services, but the bulk of the up