Let’s start at the beginning.
Officeland: Adventures in Cincinnati Office Space and Coworking
By Brand Shepherd | Published September 2nd, 20104 Stationery Items You Don’t Have (but should).
By Brand Shepherd | Published August 30th, 2010Print may not be the rock star it was in yesteryear, but it is not dead. If you’ve been to a networking event lately, met with a new prospect, or considered working with a new vendor/supplier, the odds are in favor of some kind of ink-on-paper product being exchanged. Business card, letterhead, promo item…whatever. People still like tangible stuff. Until the Millennials take over, this will be the world we operate in: A balance of web and print.
3 Lessons Learned from Designing CPG for Big Box Retailers
By Brand Shepherd | Published July 13th, 2010
In all professions a person picks up lessons learned that are not exactly what you do as your main job, but rather things on the side – the support, the supplier, etc. that play into what you’re making or doing. For instance, a pizza maker might learn over years of making pizzas what kind of car is going to give his delivery help problems or the best gas mileage.
Elite Signature DJs Web Site
By Brand Shepherd | Published July 13th, 2010
Elite Signature DJs approached Brand Shepherd about helping them establish a strong brand for their business. We began by creating a brand identity, and then moved into creating a simple yet effective web site. We equipped them with a brand identity that could be applied to both black and white backgrounds. The web site is built on the Word Press platform, which allows the business owners to update the site’s content (text, photos, etc.) without having to contact Brand Shepherd for each update. Plans are in the works to expand on this site so it will also have city-specific landing pages so as to make their services available to major markets in the US. We are thrilled that Elite Signature DJs asked us to create their brand identity and web site.
3 Big Picture Phases of a Web Site
By Brand Shepherd | Published June 19th, 2010
We get 3 questions about web design more than any other: What is the process? How is a site maintained? and When is it time for a redesign? These questions sum up the 3 Big Picture phases of a web site’s life.
Chillicothe CVB Ad
By Brand Shepherd | Published June 12th, 2010
This full page ad is just the tip of a massive iceberg of ads we created for the Ross-Chillicothe Ohio CVB over the 3+ years we worked on developing their brand. We created dozens of display advertisements that ran in such publications as Reader’s Digest, Ohio Magazine, Over The Back Fence, and many more. In each ad we ensured brand consistency with visuals, message and tone. The result is that the Ross-Chillicothe CVB brand is among Ohio’s strongest, most mature destination brands.