ScoreTower® is a unique product that is used to keep track of scores for outdoor games such as bocce ball, washers, cornhole/bags, and lawn-darts…to name a few. When Backyard Scoreboards, owners of the ScoreTower brand, needed new consumer packaging they hired Brand Shepherd to create it, and that included crafting a brand identity that remained consistent with what they had been selling with for several years. We took their existing brand identity, explored variations of it, and in the end Backyard Scoreboards opted to utilize as much consistency as possible with their existing brand equity by choosing this identity. We had a lot of fun creating this and the other options. Take a look at their products.
