In tandem with their new website and business cards that we designed, North Central Cyclery hired Brand Shepherd to design a few options for graphics on the van they take to races, shows, events, etc. We created 3 options, 1 of which is shown below, and execution of the chosen design was handled by a vehicle graphics professional service. We see this as a great example of a business hiring design and branding professionals in order to keep brand consistency a priority, and then hire the vendor to execute the ideas. Sometimes the shops that claim to design and do production oriented tasks are average at both. Businesses who are focused on branding excellence do not settle for average.
